Using a Website for Your Florist Delivery Business

There are many different advantages for using a website as a tool for your florist delivery business. These advantages affect many different areas of your business. We will discuss some of these advantages in this article.

One of the first advantages that using a website provides for your business is the immediate access to one of the largest networks of customers. You not only will be able to present your florist products and delivery service to people within your area or even your country, but you will be able to present your florist displays to users all around the world, simply by opening your webpage. This kind of advertisement and product placement cannot be gained for this low of a cost in any other way as it would simply cost thousands of dollars to be able to advertise your products worldwide to the same extent as creating a website would.

Another amazing advantage of using a website for your business is that you can simply reduce many of your costs simply by using your website as the portal to sell your flowers from. This means you will not need to open any stores as you can simply deliver using your current delivery service from home or even warehouse unit if you own one. You can massively save on the costs of having to rent florist stores, having to employ and pay as many staff and you can reduce the menu costs as you can quick and easily edit them all online in the click of a button.

You can greatly improve your profit not only with the reduction in costs mentioned in the last advantages, but you can also increase your profit margins as you do not have as many overheads to be included in the costs of the flower displays. Again linking back to the first advantage, you will be able to overnight massively increase your customer base, as customers from all around the world will suddenly be able to purchase your products or services. Obviously this means that you can expect to suddenly pick up a larger amount of sales over time, thus increase your revenues and ultimately increase your profit.

Another major advantage to using a website as a tool for your business whether selling products or services is that you can manage, calculate and control your online marketing strategies efficiently and effectively as you can get all of the statistics directly and use them to calculate the effects your marketing has directly has on your sales, traffic and florist interest. You can then use this information to calculate which methods of marketing are more useful or cost effective for your business.

Using a website as a tool for your florist delivery business gives you the leverage to very quickly and efficiently make changes to any flower availability, pricing, special offers, promotions, or any seasonal changes. This allows you to maintain an almost instantaneous connection with your business and its customers. You will not have to spend time in store making changes to each individual item, or have to manually work around the store making changes to advertisements or promotional banners as it can all be done instantly online, with a swift transition from one to another.

An advantage of using a website as a tool, for newly founded florist delivery businesses particularly is the extremely lower costs of starting up your florist business and store. Using a website can reduce and change many costs that I have already mentioned and this can be particularly beneficial for new florists that have not yet established themselves in the industry or have the funds to be able to operate at a loss initially if they are not so successful. All of these differences in costs can have a massive impact on the overall revenue or profit a florist will make, which can very easily be in the thousands of dollars for many florists. Using a website allows new florist businesses to begin selling and delivering their displays online whilst maintaining very low costs in comparison to opening florist stores physically and hiring larger numbers of staff. Keeping these start-up costs low enables more florists to be able to be successful in their first few years of trading which will allow them to eventually open florist stores and warehouses if they desire to do so without having to risk their business initially as they become more stable in time.

Having a website as a tool for your florist delivery business will enable you to cut out the middleman when dealing with customers, you can sell directly to them without having to deal with the costs involved in employing other individuals to make the sales for you. Whether it is business to business sales or business to customer sales, you will be able to do this directly yourself with your own flower displays and deliver them with your own delivery service.

Finally another huge advantage to having a website as a tool for a florist is that this allows you to operate your business 24 hours a day 7 days a week as you do not have to shut up shop and lock the doors. If you have a website that is able to automatically process online payments then you can quite easily set up a business that can operate online 24 hours a day. This allows you to take in more revenue as you do not have a closing time on your store, which otherwise physically you would have to close the store.

These are just a few of the many benefits that will arise from using a website as a tool for your florist delivery business. Best of all, you can set up a website right now for almost no cost! Some domains allow you to use their webhosting free of charge and you can use a simple graphical user interface and a WYSIWYG platform to create your website, even for beginners.

Another solution is to go to the expert and get a site built, “Done for You!”. I have a florist delivery site example for you to look at http://floristdelivery.co/. All that is needed to make site like this your own is add contact details, images of your own floral displays and prices. Other marketing tools to use in conjunction with your site are social media platforms. This site has Facebook, Pinterest, and Google+plus connected and these accounts are active. The blog page on a site is another area that adds current content to your site which helps with ranking on Google pages. You can interact with your customers and advertise specials. Link your blog pages to your social media. No more letter drops, just a click of a few buttons and your advertising is done for you.