The Advantages Of Cake Delivery Services

The array of cakes obtainable at the online stores is in no doubt to gain your interest. You can choose among the delicious cakes for weddings, birthdays and anniversary that have designs and tastes you will surely come back for. But what if you don’t have time to go the bake shop to place your orders? Well, stop worrying because you can always avail of the cake delivery services of your favorite bake shop online.

Below are some advantages of cake delivery services. Take a good look at them and maybe, you will be convinced to click on the internet the most delicious cake to satisfy your appetite for today.

Fast delivery. You can send someone special a cake even if you are stuck in your office. If you are busy in meeting your deadlines or you simply feel lazy to go out and look for a bake shop, you can just surf the web and place your order online. A good bake shop online will surely offer you a home delivery service that will make it possible for your special someone to receive he cake on the same day. So, you don’t have to feel the cold rain on your body as you run outside and knock on the bakeshop in the middle of the night just because you want to send the love of your life a cake to apologize for not remembering the birthday or anniversary earlier. It will just take a single click and your order is done.

Avoid grudges. Do you know what happens if you forget your wife’s birthday? What about a wedding anniversary? For sure it will end up to a long nag that you have to sustain. It may even come out every time you and your wife argues. So why not open the website of your favorite bake shop online? Take a good look among the varieties of cakes that would symbolize your affection and fidelity. Choose the best cake that will surely win her heart. You can do it in the middle of a company meeting, during a coffee break in the office or even if you are trapped in the middle of traffic. Do it and avoid confrontations that will surely wound your heart.

Instant celebrations. What if you get a promotion today? That’s not impossible if you work hard and your labors are truly noticeable. Give your office mates a treat by ordering a cake online. For sure its cake delivery service will arrive sooner than you think especially if you mention that you are going to celebrate your promotion. Online bake shops will surely meet your demands after all this is their line of business. They were created to make your life happier and your moments more memorable.

Whatever the occasion is you can always be assured that you can celebrate it anytime you want. As long as you order from a bake shop that is known for its reliability and fast cake delivery service you are guaranteed of a happy celebration, anytime and anywhere.

Email Delivery Drops – Fewer Emails Reach the Inbox

The success of business to business email marketing campaigns depends on many things, but email deliverability stands at the top of the list. According to Return Path’s 2016 “Deliverability Benchmark Report,” the rate of emails making it to the intended inbox has dropped steadily since last year. The report tracks the email delivery journey of seed addresses sent from 140+ regional and worldwide email servers. This decline affects everyone who uses digital direct marketing campaigns to attract the attention of B2B customers and clients.

Return Path reports that a full 20% of all emails sent around the world do not reach the email inbox it was sent to. Not only is this number shocking enough for companies who send out hundreds or thousands of business to business email messages during one advertising campaign, but the report also indicates a marked decline from quarter to quarter. Second quarter email delivery stood at 79%. The same time last year, emails hit inboxes at a rate of 81%. The third quarter of 2015 saw rates near 82%.

Not only are the overall global numbers sobering for direct marketing technique users, but the numbers for individual countries look even worse. Deliverability suffered most in the United States. In 2015’s third quarter, delivery rates were near the worldwide average at 80%. In the second quarter of 2016, they dropped to only 69%, a considerable difference from the global range of 79%.

Several major countries around the world saw a decrease in email marketing deliverability throughout the past twelve months.

1. Australia at 90%

2. Canada at 89%

3. Great Britain at 88%

4. France at 84%

5. Germany at 80%

6. Brazil at 79%

7. USA at 73%

During the same period of time, spam blocks from email recipient providers stayed at a steady 5-7%. Emails that went missing completely jumped from near 15% in late 2015 to about 25% in 2016.

These changes in the business to business email landscape could be rooted in the high rate of competition within the United States email provider industry and due to all the companies and individuals who use digital direct marketing as well.

For those who understand it is still a viable and effective brand building, funnel filling, and sale making advertising method, the precise reason may not be that important. They cannot change the email industry, after all, just adapt to better methods of working with its limitations. Lower rates of email delivery mean marketers must step up their game if they wish to forge strong B2B relationships and achieve the most lucrative returns on their expenditures.

Despite the less than inspiring news from the Return Path deliverability report, they do offer valuable suggestions to help marketing experts succeed using digital contact through email. After all, if the deliverability of email goes down, marketers need a way to combat that drop. Every email campaign sent must attract more attention and inspire more action from the people who do receive the contacts.

#1 – Understand the Email Deliverability Factor and Plan for It

It should not be a surprise when a certain percentage of a business to business email marketing campaign is returned or disappears into cyberspace. Because some emails will never reach their intended targets, marketers should plan for this issue by sending out more emails or working on creating more precise targeting criteria. Word to the Wise’s owner and email delivery consultant Laura states that brands need to “start thinking of it (lack of email deliverability) as something that can be planned for.”

#2 – Reduce the Chance of Getting Caught in Spam Filter Traps

If companies do not want their emails to get automatically routed to the Junk or Spam folders instead of the Inbox, they need to focus on providing quality contacts and keeping their reputation clean. Follow all CAN-SPAM guidelines, always provide a clear “Unsubscribe” option, avoid deceptive redirects, headers, or subject lines, and never use a business email server for questionable activities.

#3 – Keep Your Direct Marketing Email List Current and Correct

Not only does outdated and incorrect email contact information give companies no possibility of a successful contact or future business, but it also contributes to the possibility that their messages are deemed spam. The more undeliverable emails sent by a particular email account or domain name, the greater this chance is. This directly correlates to how the B2B community and a particular industry views the company in question. In order to build a positive reputation both online and off, a company needs to operate with forethought and consideration for every recipient of their marketing message.

#4 – Focus on Engagement and Value to the Recipient

If a person who receives an email clicks on the “This is Spam” button, the designation is obvious and the sender will be penalized. Even without that clear action, many other emails get shunted aside away from the inbox as well. It all comes down to engagement. Obviously, an email that is deleted unread demonstrates no engagement with the recipient at all. An email that is opened, read, clicked on, moved to another folder, or marked as “Not Spam” shows that it had value and will not be automatically ignored.

Some of the most popular email system providers like Microsoft and Gmail use these engagement signals to provide a neater and less frustrating email experience for their users. They gather data on the above actions and others to determine if a particular sender is worthwhile or not. Direct mail marketers need to create business to business emails that offer positive engagement and true value to whoever it is sent to.

When a trusted source like Return Path’s “Deliverability Benchmark Report” shares sobering numbers about the decline in email delivery across the board, markets who use business to business email methods to engage new customers or clients need to adjust their plan. Digital direct marketing remains an effective way to build brand recognition, get a message in front of industry influencers, and convert more interested contacts to customers or clients. As fewer emails reach their intended target, the importance of creating a compelling direct marketing email increases more than ever before.

How to Use Promotional Codes and Free Delivery Codes

What Kind of Codes Are There?

Promotional Codes are a very popular feature in the UK when it comes to online shopping. Almost every respected retailer like Dixons, Currys, Topman or British Airwaves issues Codes and thus give their customers a unique opportunity to save some extra money when purchasing their products online. The discount depends on the retailer only and can refer to 5-15% off any placed order, Free Delivery, Next Day Delivery a Free Chocolate Box or a special gadget.

Using Promotional Codes…

Using Voucher Codes is exceedingly simple and cannot go wrong. The first step on your way to saving money online is to find a good and reliable retailer. We can recommend as we know their personal approach to Promotional Codes and we know how much determination and heart they put into their business. You will find some really great offers and valuable Discounts on their website.

The next thing to do is click on the given Code. After that, you will mostly be forwarded to the merchant website where you will do your shopping. The Promotional Code should appear at the top of the screen and should be good visible. After you have done your online shopping the Code will come in handy. You will be asked to enter in the given Code in a special box at the checkout. Then simply click on the “redeem” button which will take a second to check the validation date of your Code. If valid, information about the discount should appear on your computer screen. If you have done everything correctly you will be a satisfied customer as you have just saved a certain amount of money.

Here is an example of how it works:

How to Use Free Delivery Codes…

The very same procedure applies to Free Delivery Codes. If the given Code is valid you will see a information on your screen that shipping costs for the given item do not apply. In other words, your items will be send to you absolutely free of charge!

Keep in mind that if there is no information about the Discount displayed at the checkout after redeeming your Code the given Code is in all probability fake or not valid anymore. That is why you should always use reliable websites while hunting for your Voucher Codes.

There is one exception to this rule. Some websites puts special and unique Codes at your disposal which cannot be found anywhere else. In such cases, the Code will be very often redeemed automatically after you have clicked on it.