The Joys Of Click-And-Collect

In case you’re not an avid believer yet, the click-and-collect delivery service is going to put you and your customers in a win-win situation.

Being able to pick up items which they purchased online at a nearby shop at their convenience is the answer to every customer’s prayer.

On the other hand, you the seller can expect a reduction in customer complaints regarding damaged, lost or wrong items.

We’ve seen how the demand for click and collect has grown massively in the past two years, and it won’t be long now before it overtakes other shipping options.

If you think that you’ve been overlooking the click-and-collect option, in favour of same-day or next-day delivery, you might want to check out its benefits below.

Fast and Convenient

It’s never fun for any customer to sit and wait at home for their parcel to arrive, or to be out when the postman comes to deliver the stuff which they ordered online.

Through the click-and-collect service, customers can get their items on the same day they ordered them.

Increase Customer Spending

If you’re selling online and in a physical store, you can have your cake and eat it too because shoppers who use the click-and-collect service wind up making additional purchases while picking up their items in-store.

This is especially true for compulsive buyers who go to your shop to collect their purchases, only to walk out loaded with stuff which they bought on an impulse.

Reduce Returns

Although they’re said to be part of the eCommerce structure, product returns cost sellers a great deal of money.

Buyers often claim that they got the wrong size or colour, a defective unit, or an item that is different from what they actually ordered for.

Through click and collect, a customer will be able to see and feel the product which they want to buy before they actually purchase it online, hence avoiding returns.

Enjoy Thousands of Pick-up Points

A bricks-and-mortar shop may be the most common pick-up point, but orders can be fulfilled from more collection points such as post offices, supermarkets, schools and even railway stations.

Most eCommerce businesses offering click and collect tie up with big retailers that have a large network of shops worldwide, hence enabling them to offer their customers more collection points.

You can also opt in the click and collect program of big marketplaces such as Amazon and eBay, as they too have a tie-up with renowned retailers.

Creating an Online Presence For Your Restaurant Express Delivery Service

Just like any other business nowadays, it is relatively important to create an online presence for your restaurant express delivery service business.

Why?

Not only will it save you some advertising cost but having a website creates a more professional appeal to your consumers. Nowadays, you have to have an online presence or you are nonexistent at all.

Here are some easy options to help you start creating your food delivery business website.

1. Do it yourself.

If you plan to save some pennies, you can maximize the use of the internet and read how-to guides on how to create your website. The internet is full of resource and you can test or try these resources and you will definitely get the hang of things along the way.

Before you set up an account or begin on experimenting your website, make sure you have at least 5 to 10 pages of content for your site. You can either write these contents or have someone with good copywriting skills to write it for you.

Before starting to write or outsource on-page articles for your site visit Google External Keyword tool first, (go to Google and just type in “keyword tool”, it would surely come up as first in the result) and type in keywords you think people would type to reach your website.

The Google keyword tool will help you get an idea on what keywords are good to use on your on-page copies. Less advertiser competition and higher global search volume, the better. A better trick would be to type in Google search engine the keyword you would like to rank for, click on the website on the top result and put the url in Google keyword. It will give you an idea of other keywords you can use and target for your site.

Most websites are easy to create you don’t even have to have any experience dealing with HTML, CSS or Javascripts. You just have to click and save and upload your content using platforms such as WordPress, Joomla, Drupal etc.

There are also a lot of free hosting websites you can choose from.

Once set up, congratulations, you are now in the first step on creating an online presence for your restaurant express delivery service.

But having a website doesn’t mean people can now start to find you. Just like how you distribute printed brochures or menu guides to get more people to call and order, you have to do the same online, only instead of distributing printed menus, you are going to distribute links.

You need as much as many websites to post your link to (that points to your website).

You can hire an SEO to help you with internet marketing and online promotion or read how-to guides online on how to promote your business. You will be overwhelmed by millions of site offering expert advice on how to do this, the trick is to get information only from one source, you think could be trusted. Don’t to try to read them all or you’ll end up more confused and frustrated.

2. Outsource it.

If you can’t handle doing all the things described above, you can choose to hire freelancers and outsource it.

Before you outsource, just make sure that you have an idea of what exactly you’d like the freelancer to accomplish to save time and avoid misunderstanding.

List of things you can outsource would be the following:

1. Graphics for your website. – website graphics is very important in creating online presence for your restaurant express delivery service. Aside from having a well designed website, you should appeal customers by having appetizing images on your site.

2. On-page copies – an internet marketing must, you should have original articles on your site. The internet loves original copies and buries sites that only have duplicated contents. If you have a duplicate content, you’ll end up buried under millions of pages and it would be impossible for target customers to find your restaurant express delivery service online.

3. SEO / Link Building – search engine optimization is now becoming more and more necessary nowadays. Now that more and more are starting to gear their business marketing strategies online, the internet becomes more and more competitive for most business owners. You have to implement continuous online marketing strategies to stay “on-the-scene.”

Creating Your Own Accelerated Application Delivery Team(s)

An accelerated application delivery team needs to rapidly develop new applications faster than traditional methods. It means optimising the speed of application delivery and reviewing the key parts of the Software Development Life Cycle (SDLC).

Software developments start with a purpose. This typically is someone or a group of people that have a volume or complexity issue in need of automation. These needs can be triggered by an idea to improve something, a problem to resolve, a need to implement new regulation, or needs something new, for example, to take a new product to market. Typically the user(s) will discuss with business analysts their requirements and then depending the developers using waterfall or agile the process fully begins. We shall focus on the latter – agile but in a general way, not specifically referring to scrum, extreme programming or any other methods.

One of the agile premises that all methods buy into is that working software will be more useful and welcomed than just presenting documents to users in meetings. Agile therefore tries to reach the point of working software as soon as possible. Having working software, typically a minimum viable product (MVP), enables users to get the earliest possible value and then better direct the software development team based on real life usage of the solution. Equally the earlier they receive the MVP, the quicker they start reaping value.

One way to reach a MVP quicker is to use model driven / rapid application development tools. The visibility of a model improves the interactions between users and the development teams reducing misconceptions, misinterpretations and misunderstandings because visible models for the domain / data models, business rules, business processes and business logic make the application far more understandable for all. Visibility is not the advantage that impacts performance. Creating models is far easier and quicker than writing program code and it reduces errors and lowers the risk. Tools like the Mendix platform use the models to generate the actual application in just one click, saving considerable time. So users get to see what their application looks like at the very earliest possible time, even pre-MVP, and in a manner that improves interactions with each other. Even when applications built and gone live, models help new personnel understand the application far better than them having to read program source code.

Model driven / rapid application development tools typically have deployment features that allow for one click deployment again saving valuable time migrating the application through the various testing stages of the SDLC into a live environment. With writing program code and migrating applications these tools cut down the amount of mistakes made, again speeding up the process and reducing the risk.

One you have speeded up application delivery and reduced risks it is time to implement your first accelerated application delivery team. The justification is easy. Delivery more for less, including bringing forward new application delivery dates, reduce the backlog of change requests sooner, extend the life of legacy systems though easier modernisation and integrations, respond to competitive threats quicker and become more competitive by bringing new products to market much faster. All these will bring the expected business value in earlier.